Why Corporate Gifting is the Fastest Growing Gifting Market

Joe Malicdem

The trend of companies and marketers using various forms of gifting - whether to improve relationships with potential clients or to improve retention internally - is nothing new. As part of an organization's human resources and marketing strategies, gifting brings results. When done right, what you get in return far outweighs the money put into your efforts. If you’re still skeptical, consider a few data points from GiftNow that might change your mind:

  • The corporate gifting market in this country is projected to reach $258 billion by the end of the year.
  • ​​90% of businesses have either maintained or increased the frequency of their corporate gifting.
  • Nearly half of respondents said making the recipient feel valued was a main advantage of corporate gifting.

In combination with other aspects of marketing and employee retention programs, gifting often brings a high level of ROI to any organization.

Why Recognize Prospects, Clients and Employees with Gestures of Appreciation

The fact that corporate gifting is so common speaks for itself. It is a win-win, a cost-effective means of accomplishing many goals:

  1. Supporting workers 
  2. Boosting your brand
  3. Making a positive impression 
  4. Staying in touch with key contacts
  5. Enticing new business partners

A lot has changed in recent years, and work-from-home and hybrid work models have only boosted corporate gifting programs at organizations both internally and externally to express appreciation for business.

If budgets aren’t as loose as they’d like, it’s understandable that some enterprises might think twice before investing in a gifting program. As they weigh the pros and cons, they’ll need to think about a key factor in their decision: the competition. After all, retention is a hot button issue these days. As companies and nonprofit organizations try to grow, they need human capital to do so. Like it or not, this means taking a look at what your rivals are offering to entice the best and brightest - and get them to stay. 

Why Do Edible Gifts Work? Everyone Loves to Eat. 

From the point of view of the recipient, receiving a delicious, high-quality box of chocolates or sweet and salty snacks is sure to create a positive association with you and your brand. It also reaches them at a human level so that they feel a connection to you as a person. The means of gifting may have evolved but the tradition is nothing new. Organizations large and small have always sought to foster relationships with colleagues and potential clients. 

Get the Highest-Quality Snacks from Funky Chunky

A small Midwestern company that leaves a big, lasting and tasty impression, Funky Chunky can provide gifts and snacks for any fundraiser or corporate event. Crafted in small batches in the heart of Minnesota, Funky Chunky popcorn mixes and other gourmet treats are a favorite for all occasions. And as far as high-quality, memorable gifts go, it doesn’t cost much. 

Providing something delicious and edible sends workers, partners, prospects and donors an experience that will separate you from the rest. We offer party tins, gift baskets, trays or bulk options to suit an array of corporate and small business needs. The icing on the cake: we handle the leg work and streamline ordering to minimize efforts on your end. Just send us your info and we do the rest!

Funky Chunky is a premier provider of diverse and delectable gourmet snack food items that can be beautifully packaged for any event. We’ll handle your needs from start to finish. Contact us today so we can help you set up your corporate gifting program!

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