How Did Pumpkin Spice Take Over the Planet?

Joe Malicdem

Have you ever wondered, how exactly did pumpkin spice take over the planet, or at least half the lattes in autumn? While this particular flavor palette isn’t for everyone, lovers of it are some of the most loyal food fans around.

But back to that singular flavor (and color) that’s dominating cafes and grocery store shelves. Its essence can be found in a lot more than coffee. Cereal, bread, cakes, pie, candles, soap, even beer. Even Funky Chunky fell prey to this flavor addiction, with our limited-edition release this fall - Pumpkin Spice Pop.

From Squash to Pie: The Official Flavor of Halloween and Thanksgiving Season

Today’s jack-o-lanterns are more of a celebratory decoration – and an excuse to cut faces into gourds and place lit candles in them to scare the neighbors. However, it is squash season, and all varieties of squash have fed people throughout the Americas for centuries.

But today’s coffee drinks, pumpkin pie and similar treats typically use a familiar combination of spices, including:

  • Cinnamon
  • Nutmeg
  • And ginger

Sure, there is some powerful branding behind the craze. But the truth is that flavors have the unique ability to connect people and form positive, lasting memories, which might be why this combination of seasoning has such a hold on, well, the season. Whether it’s a childhood tradition or a delicious beverage in the morning, these positive associations are powerful enough to keep people coming back for more each year.

What Other Snack Flavors Should You Indulge in This Autumn?

Not a fan? Pumpkin makes its way into a lot of things, but it’s just one of many holiday-themed snack items to indulge in during the fall season. After all, snack food is essential to thriving and enjoying yourself this time of year. There’s also:

  • Caramel
  • Caramel corn
  • Chocolate
  • Vanilla or mocha
  • Popcorn, cranberry and other fall harvest flavors

They sometimes get overshadowed by their larger-than-life, orange-hued rival, but why choose just one? All of the above can also be savored in combination with popcorn, another popular tradition consumed this time of year, to liven up any get together. 

Try More Snacks This Fall

Variety is the spice of life, an expression that can and should be taken literally when it comes to food! If you’re looking for something new and delicious, Funky Chunky offers an array of tasty treats all year round, any of which can be customized with a logo or your message of choice – and delivered to your doorstep.

Reach out to us with any questions, or place your order online today!

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