The Unique Power & Popularity of Caramel

Joe Malicdem

We’ve already discussed the science linking flavor to memory (nerd alert!). And one of the flavors that has the most power of all is caramel – to create lasting memories, build camaraderie and brighten workdays. Whether it’s wrapped in plastic or drizzled over popcorn, this is one of the most enduring and popular flavors after chocolate. Ask anyone!

Perhaps the worldwide popularity of caramel is thanks to its variety. Some caramel has a softer texture. Others are chewier. There’s also caramel syrup, salted caramel and caramel chips. Because it’s the perfect sweet and salty snack flavor, it goes on just about anything, from popcorn to ice cream to brownies.

What Is Caramel?

Some cretins will tell you caramel is nothing more than cooked sugar. Here at Funky Chunky, we beg to differ. We know a thing or two about creating some of the most delicious flavors on earth, which we use to make a variety of gourmet snack products in small batches.

While we’re not ready to part with our particular secret recipe, there are many ways to create caramel. Yes, it typically involves heating up granulated sugar, along with a few other ingredients. Among them you’ll often find butter, heavy cream, and importantly, salt. Some include brown sugar, condensed milk, and other surprises. After all, there are many things you can do with caramel. Cakes, candies, apples, oh my.

Making Caramel is a Long-Beloved, Delicious Art Form

According to some food historians, caramel as we know it was first consumed in 18th century France. Others say Arabs discovered a crunchy version of it as early as 1,000 AD, when they began crystalizing sugar in boiling water.

In today’s world, making caramel is still easier said than done. What makes it so delicious and compelling a flavor is in the expertise of whoever is making it as much as in the ingredients themselves. Even in 21st century kitchens, the challenge of properly boiling and handling sugar is no easy feat. It can easily scorch or burn while cooking and therefore requires a surprising amount of care and attention.

What Makes Funky Chunky’s Sea Salt Caramel Products So Popular in Workplaces?

Any kind of company or organization – large or small – benefits greatly when it uses tasty treats to boost morale among coworkers. Something as simple as a basket of upscale chocolatey, caramely treats has the power to create memories and human connections in any workplace. Think about all the ways this can work in your favor as a business leader:

  1. To make your brand stand out 
  2. As a memorable gift to employees or clients 
  3. To enhance an in-person meeting or event 
  4. To celebrate accomplishments and milestones 
  5. To boost morale

At Funky Chunky, we keep a close eye on our delicious caramel popcorn recipe. It starts with a combination of brown sugar and real, high-quality butter. It’s covered in gooey caramel, the perfect amount of sea salt, a sprinkling of roasted cashews and a final drizzle of milk and dark chocolatey goodness.

What more do you need to know?

Funky Chunky Will Supply Gourmet Treats for Every Work Occasion

We know that business demands a lot of buy-in from a whole variety of groups – from your shareholders or board of directors to your vendors and partners, all the way down to your temps and interns. There’s no one solution for every business problem, but creating a sense of solidarity and shared mission is often part of it. And that’s where it pays to get creative without overspending (or overplanning, God forbid).

Looking for variety? Funky Chunky provides salty-sweet popcorn treats and other gourmet snacks your workers will crave. There are various flavors to choose from

  • Milk & Dark Chocolatey Drizzle 
  • Caramel Corn 
  • Caramel 
  • Cashews 
  • Sea Salt

Want to wake up your workforce? Try introducing upscale snacks in the office, and send customized Funky Chunky gift cards or e-gifts as tokens of appreciation. We make it easy and will also include a personalized message that their recipient will appreciate and remember.  

At Funky Chunky, we want to satisfy your workers’ every sweet & salty craving. Our team of experts is ready to make all of your office celebrations a success, with caramel as well as other flavors. Contact us today and we’ll help you get started!
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