Marketing may be a multi-billion industry, but it’s the small gestures that will make your brand stand out. There’s no way around it. It’s getting harder for companies to distinguish themselves amidst the competition. The same old gimmicks just don’t have the same sway over opinions as before. Your prospects likely have more tote bags, pens and mismatched mugs than they know what to do with.

The digital world is making it easier than ever for corporations to meet their gift-giving goals. Increasingly, there are new and innovative ways to accomplish many forms of giving – whether to set up a reliable holiday gift program, performance awards or birthday treats. Giving digitally also allows employees to choose to choose the eye candy that’s most appealing to them. 

Is there any better feeling than a successful, well-executed fundraiser that raises a ton of dough and forges new partnerships? Yet sometimes it’s the finer details that make the difference between success and disappointment. It’s surprisingly easy to send the wrong message with cheap crackers and lukewarm cubes of cheese – and lose the lead of your dreams.

To boost engagement and morale, business leaders have to discover what motivates people and then appeal to that side of them. Food is such a strong motivator that many American companies incorporate free food in some form at the office.

At its core, corporate gifting is used to say thank you. Even a small, high-end gift can turn a prospective lead into a client and build loyalty with customers and employees.

Flavors have incredible powers when it comes to activating certain moods. That’s why smart business leaders look for opportunities to introduce flavor where they can, creating positive associations when new relationships are being created.